•

Intensive Introductory Course on Documentation

· The courses are intensive with only 5—15 participants.

· The courses will be finalised depending on the specific requirements of the participants, within the broad framework given below.

· Participants must be prepared to do a lot of writing.

· Preparatory material is sent out a week in advance to maximise course time efficiency.

· One month post course online support will be provided.

Input session
Day 1: Introduction to communication and documentation · Basics of documentation · The importance of communication. · The Communication Planning Cycle · Strategic Planning for Advocacy and communication · Strategy and systems
Day 2: Documentation · Values in, and ethics of, communication and advocacy · Analysing the communication needs of a campaign or cause · Ethics and Behaviour · Responsibilities, Roles and Representation. · Credit, Costs and Control
Day 3: Proposals and Reports · Project Cycle · How to prepare a budget for your proposals · Synchronising programmes, budgets and systems · Human Rights based programming · UN Standards
Day 4: Writing for communication and fundraising · Communicating to the corporate sector · Setting up an Administrative System · Face to Face campaigns · Capital Campaigns · Legacy Programmes · Payroll Giving and Non-Financial Gifts · Branding, Sponsorship.. · Cause-related Marketing. · Self-Generated Income. · Direct Mail.
Day 5: Documentation for advocacy and campaigns · Basic principles of Advocacy · Communicating to ‘Civil Society’ groups and individuals · Media Relations

Input session

Day 1: Introduction to communication and documentation

· Basics of documentation

· The importance of communication.

· The Communication Planning Cycle

· Strategic Planning for Advocacy and communication

· Strategy and systems

Day 2: Documentation

· Values in, and ethics of, communication and advocacy

· Analysing the communication needs of a campaign or cause

· Ethics and Behaviour

· Responsibilities, Roles and Representation.

· Credit, Costs and Control

Day 3: Proposals and Reports

· Project Cycle

· How to prepare a budget for your proposals

· Synchronising programmes, budgets and systems

· Human Rights based programming

· UN Standards

Day 4: Writing for communication and fundraising

· Communicating to the corporate sector

· Setting up an Administrative System

· Face to Face campaigns

· Capital Campaigns

· Legacy Programmes

· Payroll Giving and Non-Financial Gifts

· Branding, Sponsorship..

· Cause-related Marketing.

· Self-Generated Income.

· Direct Mail.

Day 5: Documentation for advocacy and campaigns

· Basic principles of Advocacy

· Communicating to ‘Civil Society’
groups and individuals

· Media Relations

Outputs: