Intensive Introductory Course on Documentation
· The courses are intensive with only 5—15 participants.
· The courses will be finalised depending on the specific requirements of the participants, within the broad framework given below.
· Participants must be prepared to do a lot of writing.
· Preparatory material is sent out a week in advance to maximise course time efficiency.
· One month post course online support will be provided.
Input session |
Day 1: Introduction to communication and documentation · Basics of documentation · The importance of communication. · The Communication Planning Cycle · Strategic Planning for Advocacy and communication ·
Strategy and systems |
Day 2: Documentation · Values in, and ethics of, communication and advocacy ·
Analysing
the communication needs of a campaign or cause ·
Ethics
and Behaviour ·
Responsibilities, Roles and
Representation. ·
Credit, Costs and Control |
Day 3: Proposals and Reports · Project Cycle · How to prepare a budget for your proposals · Synchronising programmes, budgets and systems · Human Rights based programming ·
UN
Standards |
Day 4: Writing for communication and fundraising · Communicating to the corporate sector ·
Setting
up an Administrative System · Face to Face campaigns ·
Capital
Campaigns ·
Legacy
Programmes · Payroll Giving and Non-Financial Gifts · Branding, Sponsorship.. · Cause-related Marketing. · Self-Generated Income. · Direct Mail. |
Day 5: Documentation for advocacy and campaigns · Basic principles of Advocacy ·
Communicating to ‘Civil Society’ · Media Relations |
Outputs:
Output |
Case study |
Proposal/ Report |
Brochure / appeal |
Pamphlets |
'Bit notices’ |
Flyer |