Coding Culture



A series of two films on Bangalore's Software Industry
JULY BOYS(30 mins) and FUN @ SUN (32 mins)

Gautam Sonti

In collaboration with
Carol Upadhya

Produced by National Institute of Advanced Studies, Bangalore, India
Supported by Indo-Dutch Programme for Alternatives in Development, The

Date: 31 August 2006, Thursday

Time: 6:00 PM.

Venue : Department of Physics, Lecture Hall, Indian Institute of Science,
Bangalore 560 012

All are cordially invited.

Tea/Coffee will be served at 5:30 PM.

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July Boys focuses on a small 'startup' company in Bangalore that designs and
produces software products for cellular service providers in Europe and the
U.S. Turning the tables on the usual outsourcing story, July Systems has
leveraged U.S.-based venture capital and Indian technical expertise to break
into the latest high-tech markets. The film explores the creation of a
Silicon Valley-style work culture within this 'cross-border' company that
has one leg in Bangalore and the other in Santa Clara, California.

Fun @ Sun is an inside look at work and work culture in the software
development centre of a large American multinational company, Sun
Microsystems, located in Bangalore (Indian Engineering Centre, or IEC). The
film highlights the multiple ways in which 'culture' operates as a
management tool in the new global economy. In offshore centres such as IEC,
work is organised through 'virtual teams' comprised of software engineers
and managers located in Bangalore and Santa Clara, U.S.A. To integrate their
employees and sites across cultural and geographical space, Sun attempts to
initiate the Indian software engineers into Sun's corporate culture. The
film depicts the techniques through which this American-style work culture
is transplanted into the Indian subsidiary, such as induction programmes and
'soft skills' training programmes.

Raghavendra GADAGKAR, Professor and JC Bose National Fellow
Centre for Ecological Sciences, Indian Institute of Science
Bangalore, 560012, India.
Chairman, Centre for Contemporary Studies, IISc, Bangalore
Hon. Prof. Jawaharlal Nehru Centre for Advanced Scientific Research
Non-resident Permanent Fellow, Wissenschaftskolleg zu Berlin
Foreign Associate, National Academy of Sciences, USA
Telephone (O): 91-80-23601429; 22932340; (R): 91-80-23601758
Fax: 91-80-23602121; 23601428