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Intensive Introductory Course on Documentation

Intensive Introductory Course on Documentation

 

 

·      The courses are intensive with only 5—15 participants.

·      The courses will be finalised depending on the specific requirements of the participants, within the broad framework given below.

·      Participants must be prepared to do a lot of writing.

·      Preparatory material is sent out a week in advance to maximise course time efficiency.

·      One month post course online support will be provided.

 

 

Input session

Day 1: Introduction to communication and documentation

·      Basics of documentation

·      The importance of communication.

·      The Communication Planning Cycle

·      Strategic Planning for Advocacy and communication

·      Strategy and systems

Day 2: Documentation

·      Values in, and ethics of, communication and advocacy

·      Analysing the communication needs of a campaign or cause

·      Ethics and Behaviour

·      Responsibilities, Roles and Representation.

·      Credit, Costs and Control

Day 3: Proposals and Reports

·      Project Cycle

·      How to prepare a budget for your proposals

·      Synchronising programmes, budgets and systems

·      Human Rights based programming

·      UN Standards

Day 4: Writing for communication and fundraising

·      Communicating to the corporate sector

·      Setting up an Administrative System 

·      Face to Face campaigns

·      Capital Campaigns

·      Legacy Programmes

·      Payroll Giving and Non-Financial Gifts

·      Branding, Sponsorship..

·      Cause-related Marketing.

·      Self-Generated Income.

·      Direct Mail.

Day 5: Documentation for advocacy and campaigns

·      Basic principles of Advocacy

·      Communicating to ‘Civil Society’
groups and individuals

·      Media Relations

 

Outputs:

Output

Case study

Proposal/ Report

Brochure / appeal

Pamphlets

'Bit notices’

Flyer